Bedside Manner Blog

A resident approached an elderly man on a gurney in the E.R. Resident: “Do you know who I am?” Old Guy: “Sure, you’re the doctor, but I don’t know your name.”            Resident: “So what brought you to the E.R.?” Old Guy: “An ambulance.” ____ Branding is the commercial concept of developing a recognizable reputation that is marketable and has value in terms of goodwill. Professional practice incorporates the same concepts. Doctors, hospitals, and clinics all value their r ...